I simply got here again from the 109th annual American Worldwide Toy Truthful held in New York Metropolis and I had a blast!
Round this time yearly for the previous few years, I would be residence feeling so exhausted having been answerable for placing collectively an enormous sales space on the present, standing round all day assembly with clients, publicists, distributors, gross sales reps, and attending after hour occasions and dinner conferences. And at last on the final day, dismantling the sales space and packing up all of the toys and every thing that wanted to return to the workplace.
However this yr was totally different. This time, I used to be on the opposite facet attending the present reasonably than exhibiting, so I got here residence feeling extra exhilarated. Though I all the time had the prospect to stroll the present sooner or later through the occasion, this yr was a distinct expertise for me. I used to be capable of stroll the present with recent eyes and a distinct perspective…scouring the present for brand new and progressive merchandise and sizzling new toys, and revisiting nice manufacturers which have lasted for years.
I noticed how fulfilling it was to be part of an trade that yearly comes up with unbelievable merchandise that not solely provides youngsters the chance for enjoyable and play, but in addition has training worth and promotes constructive social, psychological, bodily, psychological expertise that can final them a lifetime.
On this article, I believed I might share with you toys that have been awarded by the Toy Trade Affiliation, and developments that have been unveiled by trade consultants.
Yearly, the Toy Trade Affiliation (TIA) holds its annual Toy of the 12 months (TOTY) awards throughout Toy Truthful. These have been the winners.
Toy of the 12 months: LeapFrog Enterprises LeapPad Explorer Bulk Toys Assortment
Exercise Toy of the 12 months- LEGO NINJAGO Fireplace Temple by LEGO Methods
Boy Toy of the 12 months – Scorching Wheels Wall Tracks by Mattel
Academic Toy of the 12 months – LeapPad Explorer by LeapFrog Enterprises
Sport of the 12 months – Offended Birds Knock On Wooden Sport by Mattel
Woman Toy of the 12 months – Fijit FriendsTM Interactive Figures by Mattel / Radica
Toddler/Toddler Toy of the 12 months – Elefun Busy Ball Popper by Hasbro / Playskool
Revolutionary Toy of the 12 months – Scorching Wheels Wall Tracks by Mattel
Outside Toy of the 12 months – Rockboard Scooter – Mini by M.Y. Merchandise
Preschool Toy of the 12 months – LeapPad Explorer by LeapFrog Enterprises
Property of the 12 months – Offended Birds by Rovio Leisure Ltd. / Striker Leisure
Specialty Toy of the 12 months – HEXBUG Nano Hive TM Habitat Set by Innovation First Labs
So far as developments, trade consultants famous that there was a prevalence of big-ticket gadgets this yr in addition to an inflow of instructional toys for infants and preschool youngsters, indicating that buyers are prepared to spend extra post-recession.
This is a abstract of the six prime developments famous by the Toy Trade Affiliation:
GENERATION APP – An rising development recognized at Toy Truthful 2011, this yr there may be an abundance of toys that work with sensible gadgets and apps. Toymakers are utilizing know-how to reinforce basic play patterns – not erase them. Bodily toys stay integral to the play expertise; in lots of instances, corporations have created conventional toys that work together with common gadgets which are already in so many houses… whereas tying in instructional or energetic elements for a well-rounded play expertise. Contains: Merchandise that work with an app or sensible gadgets and merchandise which are based mostly upon an app or internet property however don’t have any digital tie-in.
GLOWING WILD – Toys that glow at nighttime or gentle up will infiltrate the toy aisle this yr throughout a number of classes – from out of doors and energetic toys to arts and crafts and artistic merchandise. Toys on this class add a fantastical aspect to playtime for teenagers of all ages. They “ignite” imaginative play by drawing children right into a world of caprice and surprise – from arts and crafts toys that incorporate LED elements to thrilling light-up toys that safely simulate fireworks. Contains: Toys that depend on a glow element to drive the play expertise and toys which are equally satisfying within the gentle of day as they’re at nighttime (i.e. glow-in-the-dark wood constructing blocks).
LITTLE LEARNERS – Removed from easy “watch me” toys, merchandise on this class construct cognitive and developmental expertise starting at a really early age, reworking little ones into well-rounded, lifelong learners. These toys additionally give tykes a variety of play choices to select from – permitting them to discover their pursuits and abilities and develop these expertise as they get older. Contains: Toddler to pre-school toys and video games that educate and problem and academic toys focused to youngsters of all ages.
MANY WAYS TO PLAY! – Toys on this class interact children on a number of ranges. Dad and mom should purchase one very dynamic toy that can entertain and educate a toddler for hours, days, weeks and months… permitting them to really get their cash’s value. These toys have actual depth – children can play otherwise every time relying on their moods or pursuits. Many of those toys additionally develop with a toddler in order that they’ll play in one other approach relying on their age. Contains: toys that mix a number of play patterns (i.e. energetic play, position play, sport play, and so forth.) and customizable toys (playthings develop into a singular reflection of a kid’s individuality).
SAVE ‘N’ SPLURGE – Current toy trade knowledge launched by The NPD Group confirmed that buyers are more and more making “buying trade-offs” – that’s, shopping for higher-priced toys on the expense of mid- to lower-priced ones. Because of this, 2012 will see a resurgence of toys that fall on the upper finish of the value spectrum, as customers are prepared to loosen their purse strings a bit and spend extra on merchandise that pack a excessive play worth punch or have a sure “WOW” issue.Nevertheless, consumers will all the time be interested in inexpensive costs. Affordability was a development prior to now few years and this sub-trend will persist in 2012 as dad and mom and different consumers have actually come to anticipate huge play worth at inexpensive costs. Contains: “The Huge Ask” / spectacular toys (at larger costs) and collectibles / expanded traces (at inexpensive costs).
YOUNG MAESTROS – All kinds of musical toys will hit a excessive be aware in 2012 as children of all ages – from infants to tweens and youths – rock out with toys and video games that educate them methods to play totally different devices, follow their singing, or exhibit their dance strikes. This development is being pushed largely by popular culture – resembling tv reveals like American Idol, Glee, The Voice and X Issue. Contains: toys for younger children that educate music fundamentals and toys for older children that permit them emulate their favourite pop stars.
One factor noticeable to most individuals this yr was a way of constructive vitality permeating all through the present. A sluggish economic system compelled retailers to purchase much less through the latest fourth quarter, which allowed them to promote by way of most of their stock and in flip inspired them to position orders on the present. This was welcoming information for toy producers!